![]() ![]() What is reported here is the outcome of an academic inquisition into the application of Maslow's Hierarchy of Needs Theory to business opportunities identification that can support Nigerian entrepreneurs in their quest for viable business ideas. ![]() In the area of business idea generation, researchers over the years have sought various ways to diagnose the business environment to discover opportunities that can be exploited for profit. Behavioural scientists had long applied the methods of scientific investigation to the study of how people behave especially in organizations and in their environment. ![]()
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